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From Funnel to Flywheel

Most marketing and sales teams talk about a funnel and for years companies have structured their business strategies around a funnel because it worked.  Times have changed.  Customer referrals and word-of-mouth are the largest influence on the purchase process.  This doesn’t work with the funnel.  The funnel helps produce customers but not clients.  Customers may like the work you do for them but Clients will be your advocates and become part of the sales process itself!